Research

After some brainstorming I have come up with the topics I need to research, I'll try and scan the brainstorm in also as there are a few subheadings etc on each that I may have missed...

Apple (obviously!)

-products (iPhone, iPad, iTouch, etc...)

-all the features

-Applications

Layouts

-magazines

-websites

-phones

-Apps

- all technology really so I can get a broad knowledge/ recognise any trends etc

Fashion (duh)

-be currently updated on the latest of everything

-do this in PDP

Animation

-apps: how do they work etc

-trends between

-how they flow

-how they differenciate between each other

-trends etc

-adverts

Apps

-fashion apps

-all apps

-look for trends etc

-compare; how will yours different from others/ why will it stand out

Market research

-who will use the app

-who has an iPhone etc

-who wants to know about fashion & why

-what do they want to know

-what is the demand

-what is missing in the market

-what can my app offer that others cant (USP)

-competitors of the iphone/ apple products

-apple's usp

Logo/ identity

-look at other fashion apps; find trends etc

-make your identity refelct who you are

-compare identitys

-what makes a good one/ what makes a bad one

- ask opinions what people would look for when looking at apps- what makes them choose them????

-What makes people choose the apps

Also need to look into

styling

photography

illustration

graphics

typography

design

public speaking/ pitching- what makes a good design pitch

design boards

Look into Apples branding

-why is it so successful?

-what makes it so so appealing?

-compare with others

I will probably find other things along the way too.