A fashion application for the iPhone- including style tips, shopping, a wardrobe where you can choose a model your size to see the clothing that suit your shape, events information and so on...
A correspondent website that will be a link to the App, covering the same topics and features the website will simply help to promote the Application also.
PRICE:
The App will be free, most Apps are free, as popularity increases, stores will pay to advertise and to show garments on the App, also to have their product in the Application's shop.
PLACE:
The iPhone and the internet.
PROMOTION:
Promotion will be through the website, word of mouth, as well as flyers in the stores that the App promotes, (as a way of helping each other out sort of thing!) website advertising on search engines etc...
PEOPLE:
Fashion students, the general public, anyone with an interest and passion in style and fashion, the app will not be aimed at high end fashion retailers/ customers as it is a source for people who shop the high street and how to create a high end retail look for high street prices.
PROCESS:
The app will send "Push notifications" to the user, either messages from online friends, or from the retailers that are advertising/ promoting garments through my App eg "We Love say: Check out the new pastel dresses at Topshop for a great spring/ summer look" etc...
PHYSICAL EVIDENCE:
People will expect the app to be functioning properly all the time and also to be regularly updated with latest news/ trends and so on. Tips will be updated daily and style tips will be updated every week as there will be 5 style tips each week to flick through.
No comments:
Post a Comment